1. Could you briefly describe your company?

The Business and Marketing Analytic Centre (BMAC) is part of the International Centre for Scientific and Technical Information, Moscow, Russia.

BMAC was created in 1969. It conducts marketing research on a regular basis and is a full service agency. Consultants and employees of our Centre have good experience in market research and marketing consulting as well as wide managerial and international business experience. As of 1 January 2011, we have conducted more than 3,200 market research and marketing consultancy projects.

2. How long does it take for you to conduct a marketing research project?

Within a standard Russian market we estimate project time to be as follows:

• Desk research: 3-4 weeks.

• Qualitative research: 1-2 weeks.

• Quantitative research: 3-4 weeks.

These projections are valid for standard projects. Of course, some studies take longer.

3. Who takes responsibility for conducting fieldwork and data collection?

BMAC’s own personnel carry out all fieldwork and analysis. Throughout Russia we have about 400 interviewers to conduct our projects. There are supervisors in 69 key regional centres covering the breadth of Russia, excluding hot spots.

4. What is the format of a BMAC report?

Our standard report is provided in PowerPoint format, in English and/or Russian, with necessary tables and charts. We also submit a file in MS Word format (or other formats, as required) with the report and additional supporting material for our clients’ further independent work. In quantitative surveys we also usually provide a database in SPSS/ASCII/Access/Excel (as required). For qualitative studies there are audio and video recordings in the local language with simultaneous translation into English.

5. Is it possible to conduct research in a single part of the Russian market, for example, Moscow?

Yes, certainly. BMAC carries out such studies on a regular basis.

6. Can BMAC carry out non-standard research?

Yes, of course. Moreover, we structure the scheme of a project according to the needs and wishes of our clients.

7. How much does it cost?

The price depends on many factors: market specificity, information availability and related issues in data collection. To get more information, please contact us.

8. How would you assess your strength against the best in the industry?

We believe that BMAC is very good in some specific spheres, like FMCG and Healthcare, and rather good in all the others. You may take a look at "Strengths" page.