Services for Pharmaceutical Brands



Services you can get here for your Pharmaceutical company
    1. You can order Panel Market Research of HCPs and CEO-Level Hospital Administration in Russia

    2. You can order Panel or Ad Hoc Market Research of HCPs and CEO-Level Hospital Administration in Russia

    3. You can place your ads in our monthly personal e-mails to HCPs and CEO-Level Hospital Administration

Pharma Brands Advertising
    The Business and Marketing Analytic Centre (BMAC) of the International Centre for Scientific and Technical Information offers you advertising for Healthcare Professionals in Russia, based on the BMAC Healthcare Professionals Panel Database.

    The Pharma Brands Advertising can be implemented through e-mails or face-to-face visits to Healthcare Professionals and CEO-Level Hospital Administrators by BMAC interviewers who regularly work with them.

Healthcare Professionals Panel Database
    BMAC has been updating the Healthcare Professionals Panel Database monthly since 2004. 

    In 2004, BMAC created the Healthcare Professionals Panel Database in Russia. Data are collected from Healthcare Professionals and CEO-Level Hospital Administrators on a panel basis.

    In particular, BMAC collects data from the segment of Healthcare Professionals and CEO-Level Hospital Administrators in Russia for WorldOne/SERMO over a 12-year period.

    Today BMAC offers you the Healthcare Professionals Panel Database, as well as data collection resources and experience for Pharma Brands Advertising among Healthcare Professionals and CEO-Level Hospital Administrators in Russia.

    All the Healthcare Professionals and CEO-Level Hospital Administrators included in the database have agreed to receive third parties’ advertising and promotional materials related to healthcare and medicine by BMAC interviewers who regularly work with them.

    All the Healthcare Professionals and CEO-Level Hospital Administrators included in the database have authorized BMAC interviewers to contact them, through e-mail or face-to-face communication, after preliminary agreement. 

Benefits of the BMAC Pharma Brands Advertising
  • Personal e-mail or face-to-face direct communication with the target audience from the BMAC Healthcare Professionals Panel Database

  • Guaranteed reading/viewing of your ad by your target individuals controlled by our interviewers

  • 12 years of positive experience in monthly communication and data collection in the segment of the Healthcare Professionals and CEO-Level Hospital Administrators in Russia

Pharma Brands Advertising options
    There are two basic options:

  • Personal e-mail messages to individuals from the Healthcare Professionals Panel Database with your in-person text message or an image. Please try to avoid using direct hyperlinks in your messages.

  • Face-to-face visits (up to 5 minutes) to target individuals from the Healthcare Professionals Panel Database with a demonstration of your message, an image, an audio or a video. Face-to-face visits may be arranged not more than once every month. Short text-based feedback is possible. 

    Only advertising information is allowed for demonstration. The essence of the advertising material should be related to medicine and healthcare.

Panel Participants
  • 12,700+ Healthcare Professionals in Russia

  • 45+ Medical Specialties

  • 1,300+ CEO-Level Hospital Administration in Russia

Regions covered
  • Moscow and Moscow oblast (~25% of the sample)

  • Other Central Russia (~5% of the sample)

  • Northwest (~10% of the sample)

  • Volga (~10% of the sample)

  • South (~10% of the sample)

  • North Caucasus (~10% of the sample)

  • Ural (~10% of the sample)

  • Siberia(~10% of the sample)

  • Far East (~10% of the sample)

Advertising campaign schedule
  • 2-3 days for standard preparations after receiving fixed/ready-to-use advertising materials from Client

  • 1-2 days for the standard e-mail advertising campaign

  • 7-8 days for the face-to-face advertising campaign based on the agreed preliminary schedule of appointments with the target audience

Efficiency/feedback
    Feedback is not guaranteed. Based on our experience, in most cases, you may get a reaction from the audience either immediately or within 2-3 months.

Confidentiality
    We employ highly confidential databases that are protected by the latest technological solutions. We do not share with any third parties our Clients’ names and the essence of their projects.

Nondisclosure agreement
    No information from the databases may be passed on or demonstrated to any party for any purpose, including QA and QC. 

    The participants of the Healthcare Professionals Panel Database regularly confirm that they have not shared with any third parties the fact of their cooperation with BMAC and essence of projects they participate in.

Formalities
    We are ready to apply the standard formal contract used by your lawyers after assessment by our lawyers.

Costs and terms of payments
    Please contact bma@bma.ru, and you will receive a prompt reply.


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