Assistance in promotion for Pharmaceutical Brands



What can you get here for your Pharmaceutical company?
    1. You can study pharmaceutical and medical markets in Russia by Business and Marketing Research Centre.

    2. You can promote and advertise your Pharma Brand individually among your target audience of Healthcare Specialists and CEO-Level Hospital Administrators.

What is the Pharma Brands Promotion?
    The Business and Marketing Analytic Centre (BMAC) of the International Centre for Scientific and Technical Information offers you high-precision promotional campaigns among Healthcare Specialists in Russia, based on the BMAC Healthcare Specialists Database.

    The Pharma Brands Promotion can be implemented through e-mails or face-to-face visits to Healthcare Specialists and CEO-Level Hospital Administrators by BMAC interviewers who regularly work with them.

What is the BMAC Healthcare Specialists Database?
    BMAC has been updating the Healthcare Specialists Database annually since 2004. 

    In 2004, BMAC created the Healthcare Specialists Database in Russia. Data are collected from Healthcare Specialists and CEO-Level Hospital Administrators on a panel basis.

    In particular, BMAC collects data from the segment of Healthcare Specialists and CEO-Level Hospital Administrators in Russia for WorldOne/SERMO over a 15-year period.

    Today BMAC offers you its Healthcare Specialists Database and data collection resources and experience for Pharma Brands Promotion among Healthcare Specialists and CEO-Level Hospital Administrators in Russia.

    All the Healthcare Specialists and CEO-Level Hospital Administrators included in the database have agreed to receive third parties’ advertising and promotional materials related to healthcare and medicine by BMAC interviewers who regularly work with them.

    All the Healthcare Specialists and CEO-Level Hospital Administrators included in the database have authorized BMAC interviewers to contact them, through e-mail or face-to-face communication, after preliminary agreement. 

Benefits of the BMAC Pharma Brands Promotion
  • E-mail or face-to-face direct communication with the target audience from the BMAC Healthcare Specialists Database

  • Guaranteed reading/viewing of your ad by your target individuals controlled by our interviewers

  • 15 years of positive experience in monthly communication and data collection in the segment of the Healthcare Specialists and CEO-Level Hospital Administrators in Russia

What are the Pharma Brands Promotion options?
    There are two basic options:

  • E-mail messages to individuals from the Healthcare Specialists Database with your in-person text message or an image. Please try to avoid using direct hyperlinks in your messages.

  • Face-to-face visits (up to 5 minutes) to individuals from the Healthcare Specialists Database with a demonstration of your message, an image, an audio or a video. Face-to-face visits may be arranged not more than once every month. Short text-based feedback is possible. 

    Only advertising information is allowed for demonstration. The essence of the promotional material should be related to medicine and healthcare.

Number of contacts (as of January 2018)
  • 10,000+ Healthcare Specialists

  • 25+ popular Medical Specialties

  • 1,200+ CEO-Level Hospital Administrators

Regions covered (as of January 2018)
  • Moscow (~80% of the sample)

  • Moscow oblast (~10% of the sample)

  • Central Russia (~10% of the sample)

Campaign schedule
  • Up to 3 days for standard preparations after receiving fixed/ready-to-use advertising materials from Client

  • 1 day for the standard e-mail promotional campaign

  • Up to 20-30 days for the face-to-face promotional campaign based on the agreed preliminary schedule of appointments with the target audience

Efficiency/feedback
    Feedback is not guaranteed. Based on our experience, in most cases, you may get a reaction from the audience either immediately or within 2-3 months.

Confidentiality
    We employ highly confidential databases that are protected by the latest technological solutions. We do not share with any third parties our Clients’ names and the essence of their projects.

Nondisclosure agreement
    No information from the databases may be passed on or demonstrated to any party for any purpose, including QA and QC. 

    The participants of the Healthcare Specialists Database regularly confirm that they have not shared with any third parties the fact of their cooperation with BMAC and essence of projects they participate in.

Formalities
    We are ready to apply your standard formal contract form used by your lawyers after assessment by our lawyers.

Costs and terms of payments
    Please contact bma@bma.ru, and you will receive a prompt reply.

How can you start? We require the following information:
    1. Formal contract

    2. Specific target group(s) for the promotion

    3. Location(s) you wish to cover

    4. Number of participants to be contacted

    5. Basic approach: e-mail/face-to-face

    6. Promotional material: a message, an image, an audio, or a video that you would like to demonstrate to the Healthcare Specialists and CEO-Level Hospital Administrators through e-mail or face-to-face communication

Make your decision and start today!



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