Services for Pharmaceutical Brands



Services you can get here for your Pharmaceutical company
    1. You can order Panel Market Research of HCPs, Patients or CEO-Level Hospital Administration

    2. You can order Ad Hoc Market Research of HCPs, Patients or CEO-Level Hospital Administration

    3. You can place your Ads in our monthly personal e-mails to HCPs and CEO-Level Hospital Administration

Healthcare Professionals Panel Database (GDPR-friendly)
    In 2004, BMAC created the Healthcare Professionals Panel Database in Russia. Data are collected from Healthcare Professionals and CEO-Level Hospital Administration on a panel basis.

    Implementation of QA standards: Intellus Worldwide Association Members (former PBIRG, Pharmaceutical Business Intelligence & Research Group and PMRG, Pharmaceutical Marketing Research Group). BHBIA Adverse Event Certificate. CASRO Code of Standards and Ethics for Survey Research. MRA Code of Marketing Research Standards.

    BMAC has been updating the Healthcare Professionals Panel Database monthly since 2004. 

    In particular, BMAC is an Authorized Quantitative Healthcare Vendor of WorldOne/SERMO in Russia over a 12-year period.

    All the Healthcare Professionals and CEO-Level Hospital Administration included in the database have agreed to receive third parties’ advertising and promotional materials related to healthcare and medicine by BMAC interviewers who regularly work with them.

    All the Healthcare Professionals and CEO-Level Hospital Administration included in the database have authorized BMAC interviewers to contact them, through e-mail or face-to-face communication, after preliminary agreement. 

Panel Participants
  • 12,700+ Healthcare Professionals in Russia

  • 45+ Medical Specialties

  • 1,300+ CEO-Level Hospital Administration in Russia

Regions covered
  • Moscow and Moscow oblast (~25% of the sample)

  • Other Central Russia (~5% of the sample)

  • Northwest (~10% of the sample)

  • Volga (~10% of the sample)

  • South (~10% of the sample)

  • North Caucasus (~10% of the sample)

  • Ural (~10% of the sample)

  • Siberia(~10% of the sample)

  • Far East (~10% of the sample)

Pharma Brands Advertising
    The Business and Marketing Analytic Centre (BMAC) of the International Centre for Scientific and Technical Information offers you advertising for Healthcare Professionals in Russia, based on the BMAC Healthcare Professionals Panel Database.

    The Pharma Brands Advertising can be implemented through e-mails or face-to-face visits to Healthcare Professionals and CEO-Level Hospital Administrators by BMAC interviewers who regularly work with them.

Benefits of the BMAC Pharma Brands Advertising
  • Personal e-mail or face-to-face direct communication with the target audience from the BMAC Healthcare Professionals Panel Database

  • Guaranteed reading/viewing of your ad by your target individuals controlled by our interviewers

  • 15 years of positive experience in communication and data collection in the segment of the Healthcare Professionals and CEO-Level Hospital Administrators in Russia

Pharma Brands Advertising options
    There are two basic options:

  • Personal e-mail messages to individuals from the Healthcare Professionals Panel Database with your in-person text message or an image. Please try to avoid using direct hyperlinks in your messages.

  • Face-to-face visits (up to 5 minutes) to target individuals from the Healthcare Professionals Panel Database with a demonstration of your message, an image, an audio or a video. Face-to-face visits may be arranged not more than once every month. Short text-based feedback is possible. 

    Only advertising information is allowed for demonstration. The essence of the advertising material should be related to medicine and healthcare.

Advertising campaign schedule
  • 2-3 days for standard preparations after receiving fixed/ready-to-use advertising materials from Client

  • 1-2 days for the standard e-mail advertising campaign

  • 7-8 days for the face-to-face advertising campaign based on the agreed preliminary schedule of appointments with the target audience

Confidentiality
    We employ highly confidential databases that are protected by the latest technological solutions. We do not share with any third parties our Clients’ names and the essence of their projects.

Nondisclosure agreement
    No information from the databases may be passed on or demonstrated to any party for any purpose, including QA and QC. 

    The participants of the Healthcare Professionals Panel Database regularly confirm that they have not shared with any third parties the fact of their cooperation with BMAC and essence of projects they participate in.

Formalities
    We are ready to apply the standard formal contract used by your lawyers after assessment by our lawyers.

Costs and terms of payments
    Please contact bma@bma.ru, and you will receive a prompt reply.


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