Services for Luxury Brands



Services you can get here for your company
    1. You can add your questions to our monthly Luxury Audience Omnibus Survey

    2. You can order Panel or Ad Hoc Market Research of Luxury Brand Owners in Russia

    3. You can place your ads in our monthly personal e-mails to Luxury Brand Owners and Potential Buyers

Luxury Audience Omnibus Survey
    Audience: Luxury Brand Owners, HNWIs

    Current HH assets: 1-10M USD

    Sample: n=283 Luxury Brand Owners, participants of the BMAC Panel of high-income individuals, created by BMAC for Doetsche Börse MNI Indicators RCSS project in March-June 2013 and being updated every month. The DB RCSS project is formally completed in June 2016. 

    Location: Moscow and 12 largest cities in Russia

    Data Collection Method: Face-to-face interviewing of the BMAC Panel high-income individuals

    Fieldwork Team: BMAC specially trained interviewers

    Data Collection Frequency: Every month

    Deadline for subscription: 10-th day of each month

    Fieldwork wave length: 7-8 calendar days

    Delivery of presentations via email: 25-th day of each month

    Report: PowerPoint presentation (.ppsx) with charts (linear distributions of your questions and the BMAC Panel socio-demographic questions) as well as short analytical comments. Cross-tabulation charts are available for additional costs

    Panel social-demographic (free) questions: age, gender, level of education, marital status, family/HH size, purchase intentions of durables, annual HH income (self-evaluation)

    Prices:

    €1,000 per 1 closed question
    €1,000 per 1 scaled question
    €1,500 per 1 open-ended question
    €200 per 1 cross-tabulation chart

    Minimal number of questions to include: 3 (three)

    Luxury Audience Omnibus contacts: If you wish to include your questions into BMAC Luxury Audience Omnibus or get more detailed information, please, contact Ms. Liubov Loginova or Mr. Vladimir Fetsenko:

    luxuryomnibus@bma.ru

Luxury Brand Owners Panel Database
    BMAC has been updating the Luxury Brand Owners Panel Database monthly since 2013. 

    In 2013, Deutsche Börse (MNI Indicators division) and BMAC initiated the MNI Russia Consumer Sentiment Survey. Data were collected every month, and BMAC collected data from the high-income segment of the population in Russia for Deutsche Börse over a 4-year period. This project was completed in 2016.

    Today BMAC offers you the Luxury Brand Owners Panel Database, as well as data collection resources and experience for marketing research and advertising of Luxury Brands in Russia.

Luxury Brand Owners
    The following high-income participants are presented in the database:

    Current HH assets: 1-10M USD

    Formal owners (not using credit) of at least one of the following items:

  • Luxury Car Brands: Jaguar, Porsche, Rolls-Royce, Maserati, Lamborghini, Bentley, Ferrari, Maybach (Mercedes-Maybach since 2016)

  • Luxury Yacht Brands: Sunseeker, Cruiser, Beneteau, some other brands of appropriate level

  • All participants take leisure trips to Western Europe, the USA, or Canada at least once a year or live abroad a portion of a calendar year.

    The Luxury Brand Owners are upper class. The majority of the sample is not presented in social nets and has bodyguards. Prices do not matter – originality and singularity of goods matter.

    The Luxury Brand Owners consider the following:

  • Luxury means exclusivity or at least limited edition.

  • Serial products can be premium maximum, but not luxury.

  • Top clothing brands and perfume/cosmetics brands are mainly premium brands and cannot be luxury if they do not provide exclusivity

  • Luxury brands and goods live outside time and fashion.

  • The Luxury Brands Owners are not interested in ready-to-use decisions that brands can propose to them; rather, they look for personal exclusivity brands can provide.

    All individuals in the Luxury Brand Owners Panel Database have authorized BMAC interviewers who regularly work with them to contact them, through e-mail or face-to-face communication, after preliminary agreement. Face-to-face visits to the same individuals may be arranged not more than once every month.

Number of contacts
    Luxury Brand Owners: 283

Regions covered
  • Moscow (n=236, ~80% of the sample)

  • St. Petersburg (n=23, ~10% of the sample)

  • Other regions in Russia (n=24, ~10% of the sample), including the following:

  • Yekaterinburg

  • Rostov-na-Donu

  • Sochi

  • Novosibirsk

  • Nizhny Novgorod

  • Kazan

  • Volgograd

  • Krasnodar

  • Samara

  • Ufa

  • Krasnoyarsk

  • Perm

Luxury Brands Advertising
    The Business and Marketing Analytic Centre (BMAC) of the International Centre for Scientific and Technical Information offers you advertising for the Luxury Brands Owners in Russia, based on the BMAC Luxury Brand Owners Panel Database.

    The Luxury Brands Advertising can be implemented through personal e-mails or face-to-face visits to the Luxury Brand Owners by BMAC interviewers who regularly work with them.

Benefits of BMAC Luxury Brands Advertising
  • Personal e-mail or face-to-face in-person communication with the target audience from the BMAC Luxury Brand Owners Panel Database

  • Guaranteed reading/viewing of your ad by your target individuals controlled by our interviewers

  • 5 years of positive experience in monthly communication and data collection in the high-income segment of the population in Russia, organized by Deutsche Börse

Luxury Brands Advertising options
    There are two basic options:

  • Personal e-mail messages to target individuals from the Luxury Brand Owners Panel Database with your in-person text message or an image. Please try to avoid using direct hyperlinks in your messages.

  • Face-to-face visits (up to 5 minutes) to target individuals from the Luxury Brand Owners Panel Database by BMAC intervewers with a demonstration of your message, an image, an audio or a video. Face-to-face visits may be arranged not more than once every month. Short text-based feedback is possible. Only advertising information is allowed during demonstration.

Advertising campaign schedule
  • 2-3 days for standard preparations after receiving fixed/ready-to-use advertising materials from Client

  • 1-2 days for the standard e-mail advertising campaign

  • 7-8 days for the face-to-face advertising campaign based on the agreed preliminary schedule of appointments with the target audience

Efficiency/feedback
    Feedback is not guaranteed. Based on our experience, in most cases, you may get a reaction from the audience either immediately or within 2-3 months.

Confidentiality
    We employ highly confidential databases that are protected by the latest technological solutions. We do not share with any third parties our Clients’ names and the essence of their projects.

Nondisclosure agreement
    No information from the databases may be passed on or demonstrated to any party for any purpose, including QA and QC. 

    The participants of the Luxury Brand Owners Panel Database regularly confirm that they have not shared with any third parties their cooperation with BMAC and the essence of the projects they participate in.

Formalities
    We are ready to apply the standard formal contract used by your lawyers after assessment by our lawyers.

Costs and terms of payments
    Please contact bma@bma.ru, and you will receive a prompt reply.


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