Assistance in sales and promotion for Banks



What can you get here for your Bank?
    1. You can study financial markets in Russia by Business and Marketing Research Centre.

    2. You can sell your Banking Products directly to your target high-income audience.

    3. You can promote and advertise your Banking Brand individually.

What is the Banking Brands Promotion?
    The Business and Marketing Analytic Centre (BMAC) of the International Centre for Scientific and Technical Information offers you high-precision promotional campaigns among the Banking Brands Audience in Russia, based on the BMAC Banking Brands Audience Database.

    The Banking Brands Promotion can be implemented through e-mails or face-to-face visits to the Banking Brands Audience by BMAC interviewers who regularly work with them.

What is the BMAC Banking Brands Audience Database?
    BMAC has been updating the Banking Brands Audience Database annually since 2013. 

    In 2013, Deutsche Börse (MNI Indicators division) and BMAC initiated the MNI Russia Consumer Sentiment Survey in Russia. Data were collected every month and BMAC collected data from the high-income segment of the population in Russia for Deutsche Börse over a 4-year period. This project was completed in 2016.

    Today BMAC offers you its Banking Brands Audience Database and data collection resources and experience for Banking Brands Promotion in Russia.

Benefits of the BMAC Banking Brands Promotion
  • E-mail or face-to-face communication with the high-income target audience from the BMAC Banking Brands Audience Database

  • Guaranteed reading/viewing of your ad by your target individuals controlled by our interviewers

  • 5 years of positive experience in monthly communication and data collection in the high-income segment of the population in Russia, organized by Deutsche Börse

What is the BMAC Banking Brands Audience?
    The Banking Brands Audience consists of 2 databases:

  • Luxury Banking Audience

  • Premium Banking Audience

Luxury Banking Audience
    The following high-income participants are presented in the Luxury Banking database:

    Formal owners (not using credit) of at least one of the following items:

  • Car brands: Jaguar, Porsche, Rolls-Royce, Maserati, Lamborghini, Bentley, Ferrari, Mercedes-Maybach

  • Yacht brands: Sunseeker, Cruiser, Beneteau, some other brands of appropriate level

  • All participants take leisure trips to Western Europe, the USA, or Canada at least once a year or live abroad a portion of a calendar year.

    The Luxury Banking Audience is upper class. The majority of the sample is not presented in social nets and has bodyguards. Prices do not matter – originality and singularity of goods matter.

    The Luxury Banking Audience considers the following:

  • Luxury means exclusivity or at least limited edition.

  • Serial products can be premium maximum, but not luxury.

  • Top clothing brands and perfume/cosmetics brands are mainly premium brands and cannot be luxury if they do not provide exclusivity

  • Luxury brands and goods live outside time and fashion.

  • The Luxury Banking Audience is not interested in ready-to-use decisions that brands can propose to them; rather, they look for personal exclusivity brands can provide.

Premium Banking Audience
    The following high-income participants are included in the Premium Banking database:

    Purchasers (not using credit) of at least 1 of the following items within the last 3 years:

  • Cars: Any new car that costs 40,000+ USD

  • Yachts: Any yacht that costs 50,000+ USD

  • Real Estate: Any real estate property that costs 100,000+ USD (except main housing resale)

  • All participants take leisure trips to Western Europe, the USA, or Canada at least once a year.

    The Premium Banking Audience is higher middle class and lower upper class. These people purchase products that are at least two to three times more expensive than those used by the middle class. Premium brand names matter.

What are the Banking Brands Promotion options?
    There are two basic options:

  • E-mail messages to individuals from the Banking Brands Audience Database with your in-person text message or an image. Please try to avoid using direct hyperlinks in your messages.

  • Face-to-face visits (up to 5 minutes) to individuals from the Banking Brands Audience Database with a demonstration of your message, an image, an audio or a video. Face-to-face visits may be arranged not more than once every month. Short text-based feedback is possible. Only advertising information is allowed during demonstration.

  • All individuals in the Luxury Banking Audience Database and Premium Banking Audience Database have authorized BMAC interviewers who regularly work with them to contact them, through e-mail or face-to-face communication, after preliminary agreement. Face-to-face visits to the same individuals may be arranged not more than once every month.

Number of contacts (as of January 2018)
  • Luxury Banking Database: 283

  • Premium Banking Database: 971

Regions covered (Luxury Banking Database, as of January 2018)
  • Moscow (n=236, ~80% of the sample)

  • St. Petersburg (n=23, ~10% of the sample)

  • Other regions in Russia (n=24, ~10% of the sample), including the following:

  • Yekaterinburg

  • Rostov-na-Donu

  • Sochi

  • Novosibirsk

  • Nizhny Novgorod

  • Kazan

  • Volgograd

  • Krasnodar

  • Samara

  • Ufa

  • Krasnoyarsk

  • Perm

Regions covered (Premium Banking Database, as of January 2018)
  • Moscow (n=596, ~60% of the sample)

  • St. Petersburg (n=193, ~20% of the sample)

  • Other regions in Russia (n=182, ~20% of the sample), including the following:

  • Yekaterinburg (n=12)

  • Rostov-na-Donu (n=12)

  • Sochi (n=15)

  • Novosibirsk (n=14)

  • Nizhny Novgorod (n=14)

  • Kazan (n=14)

  • Volgograd (n=12)

  • Krasnodar (n=12)

  • Samara (n=13)

  • Omsk (n=11)

  • Chelyabinsk (n=10)

  • Ufa (n=11)

  • Krasnoyarsk (n=12)

  • Perm (n=12)

  • Voronezh (n=8)

Campaign schedule
  • Up to 3 days for standard preparations after receiving fixed/ready-to-use advertising materials from Client

  • 1 day for the standard e-mail promotional campaign

  • Up to 20-30 days for the face-to-face promotional campaign based on the agreed preliminary schedule of appointments with the target audience

Efficiency/feedback
    Feedback is not guaranteed. Based on our experience, in most cases, you may get a reaction from the audience either immediately or within 2-3 months.

Confidentiality
    We employ highly confidential databases that are protected by the latest technological solutions. We do not share with any third parties our Clients’ names and the essence of their projects.

Nondisclosure agreement
    No information from the databases may be passed on or demonstrated to any party for any purpose, including QA and QC. 

    The participants of the Banking Brands Audience Database regularly confirm that they have not shared with any third parties their cooperation with BMAC and the essence of the projects they participate in.

Formalities
    We are ready to apply the standard formal contract used by your lawyers after assessment by our lawyers.

Costs and terms of payments
    Please contact bma@bma.ru, and you will receive a prompt reply.

How can you start? We require the following information:
    1. Formal contract

    2. Specific target group(s) for the promotion

    3. Location(s) you wish to cover

    4. Number of participants to be contacted

    5. Basic approach: e-mail/face-to-face

    6. Promotional material: a message, an image, an audio, or a video that you would like to demonstrate to the Banking Brands Audience through e-mail or face-to-face communication

Make your decision and start today!



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